Saturday, June 12, 2010

Join Me In Supporting ;) is calling upon the internet’s fashion elite to help shape the future of the industry - blurring the lines between designer, buyer, and fashionista.

Sway girls epitomize style. Every group has at least one - girls who know how to put together an outfit and are continually showered with praise for their impeccable fashion sense. Whether they know it or not, these girls are the ones driving forward the fashion industry, and is here to give them the platform they deserve.

The exclusive Sway community of tastemakers will work together to create a first of its kind boutique by both providing design inspiration, and voting on which looks belong in the collection, and which don’t.

Of course, being a designer & buyer for a boutique comes with perks.

Every day one of the looks inspired by and voted on by Sway girls will be meticulously crafted and made available to community members at 50% off. After this 24 hour flash sale limited quantities of this piece will be sold at full retail to the rest of the world in the Sway boutique.

[behind the scenes action during a photoshoot for Sway]

Fashion has a new a-list, its on
...To become a member of - follow this link - 

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